The giant pharmaceutical companies, often referred to as "Big Pharma," are always looking for ways to make more money through the development of new drugs. The development of a new drug today is estimated to cost around a billion dollars. Included in this cost are … [Read more...]
Vitamin D: How much does an athlete or active person need to cure a deficiency? by Jerry Brainum
Vitamin D is often called "The Sunshine Vitamin" for good reason: it's the only nutrient other than oxygen that can be obtained completely for free. When the skin is exposed to ultraviolet B radiation from the sun, 7-dehydrocholesterol in the skin is converted into … [Read more...]
New studies from a science meeting by Jerry Brainum
I've reported about science meetings here in Applied Metabolics and prior to that in magazines. These meetings, which are usually held in exotic locales that double as vacation resorts (the likely real reason for the meetings!) … [Read more...]
Instant muscular power increase: The bitter truth by Jerry Brainum
In 1993, bodybuilder Ken "Flex" Wheeler was at the top of the professional bodybuilding hierarchy. The 28-year-old former martial artist had recently placed second in Mr.Olympia, the most prestigious bodybuilding title among which the previous winners included Arnold … [Read more...]